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LBS Library

Hofzeile 18-20
1190 Vienna
Phone +43 1 369 18 18
office@lbs.ac.at
https://webopac.lbs.ac.at/

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Book

Reserve

Corporate communication : a guide to theory and practice

Cornelissen, Joep, 2010

C.CC, Cor
Book

Reserve

An introduction to intercultural communication : identities in a global community

Jandt, Fred Edmund, 2010

C.CC, Jan
Book

Reserve

Public relations writing : principles in practice

Treadwell, Donald, 2005

C.CP, Tre
Book

Reserve

Advertising and promotion : communicating brands

Hackley, Christopher E., 2005

C.MA, Hac
Book

Reserve

Fables, fashions, and facts about advertising : a study of 28 enduring myths

Jones, John Philip., 2004

C.MA, Jon
Book

Reserve

Visual persuasion : the role of images in advertising

Messaris, Paul, 2006

C.MA, Mes
Book

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Global Marketing and Advertising : Understanding Cultural Paradoxes

Mooij, Marieke, 2022

C.MA, Moo
Book

Reserve

Using qualitative research in advertising : strategies, techniques, and applications

Morrison, Margaret A., 2002

C.MA, Mor
Book

Reserve

Consumer behavior and culture : consequences for global marketing and advertising

Mooij, Marieke K. de, 2004

C.MC, Moo
Book

Reserve

Handbook of services marketing & management

Swartz, Teresa A., 2000

C.MC, Swa

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